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Why should I get a custom illustration logo?
Custom illustrations are some of my favorite projects because you are creating an identity that is so unique and one of a kind. The illustrations have so much personality and zing to them, they are so memorable! You can evoke any kind of theme, feeling or emotion when doing a logo this way. Typically the custom illustrations are used when creating a mascot of some sort, but I have also done them for many other types of applications.
Do I get full ownership and rights to my logo design?
Absolutely! I do not reserve rights or take ownership of any of the work that I create for m clients. I will always give you all of your files, color palettes and anything else you need to move forward. Please do make sure you save your files somewhere that is easily accessible to you because I guarantee that I will store your files for up to one year, but after that it is up to you.
Does my logo design have to say exactly what my company does?
No, it does not. This is a common misconception that as soon as someone looks at your logo they have to instantly know what your company does. If that was the case, then Nike would be selling check marked boxes and target would be holding archery contests. Your logo design is just one component of your brand, and it never stands alone. It is always accompanied by a website, brochure, business card or anything else that communicates the purpose of your company.
