I love Wordpress for so many reasons, but for the sake of not ranting I’ll keep it simple:

It’s easy for YOU to edit when I am all done.

I have two top goals when designing and developing a website.

1. To provide you with a stunning website that attracts new customers and compels them to call you.
2. To handoff a website that YOU have the ability to edit and manage without feeling dazed and confused. I will provide you with training and documentation so that you can edit content, add new images, pages and new blog posts as much or as little as you please.

It’s easy to customize.

Unlike some of the platforms out there such as GoDaddy web builder, SquareSpace, or Wix, WordPress gives you the ability to design whatever you want; however, you want it. This is a designer’s dream come true!

You are not confined to what shape box or how big your logo can be. My FAVORITE thing to do is to design a custom WordPress website design. This allows me to create a completely unique, one-of-a-kind design that is exclusively for YOUR brand and YOUR content.

Google Loves WordPress.

You aren’t just building your website for fun. You are creating your website as a way to acquire new customers and to be found online. The best way to do this is to hold hands with Google and make Google your friend.

WordPress gives you complete control over your page titles, descriptions, meta tags and more. It also has a plethora of plugins available to dive deeper into your SEO strategy so you can maximize your impact on a page by page basis for your targeted keywords.

Lastly, WordPress allows you to have a blog, which is a perfect tool for adding fresh, new content to your site, so your website is not viewed as outdated or stale by Google.

Absolutely. EVERY site that I design and develop is mobile responsive. This is now an industry standard across the board. If your current site is NOT responsive you are losing business and credibility with Google. Google now ranks websites higher that are mobile responsive and follow the guidelines that go along with that (example size of text on a mobile device).

Consumers are now trained for this as well. People will not take the time to pinch and zoom so they can read your text or find your contact info on a website that is outdated and only designed for a desktop computer. They will simply move on and find your competitor instead.

Website design and development is the wild west. There is a full spectrum out there that range from the self-taught IT guy to the ex-agency freelancer to a full-service design firm. All of them "could" deliver to you the same (or somewhat similar) final product, but each of them will be wildly different in pricing.

First, you should know that I spent the first 10+ years of my career working for various agencies. I currently sub-contract for a variety of agencies both in and outside of Arizona. You ARE getting the expertise of an agency-trained designer.

If you are getting quoted $10-$20k for a simple business website design, it is because you are talking to an agency. Agencies have overhead. A LOT of overhead. You are not just paying for the designer and developer. You are paying for the creative director, the account manager, the new business sales department, and the accounting department, just to name a few.

My pricing is the way it is because I run a lean team. A website project consists of me + my developer. This does a few things for you

• Gives you fair, affordable web design package pricing to get a beautiful website
• Gets your project done faster than working with an agency because there are not 10 different people and layers to get to the same solution
• Gives you direct access to your designer without having to go through an account manager. (Speaking from experience here-account managers tend to water down great design. So before you even get to see it-it's already been changed by someone who is NOT a designer and has NO design training. Rant over.)

Themes

Themes are a good choice if you:

• Your website needs to be done quickly (It takes about 2 weeks)
• Need a beautiful web site, but at a lower cost (Theme setup is $1750)
• A design that is already complete and is geared to appeal to the masses
• Don’t mind that many other businesses will be using this theme as well

There are thousands and thousands of themes out there to choose from. It can be overwhelming! If you choose to go with a theme, I will research and find 5-7 themes for you to choose from that will work with your content, your industry, and the functionality that you are needing.

Keep in mind, however, that a theme means the design is already done. So, that aspect will not be changing. What WILL be changing is the content, colors, pictures and logo. I will art direct the theme you choose to match your branding. It is essential that you love the “bones” of it before we begin. Customizing a theme design or functionality will result in extra cost, which sometimes means that you should have gone with a custom design to begin with. You can view some sample themes I have built here.

Custom WordPress Design

A custom WordPress website design package is a good choice if you:

• Have looked at available theme designs and have not found any designs that suit you.
• Want a website that is uniquely designed and created for your brand
• Want full control of the design and layout without restrictions from a template
• Plan to expand and add to your website over time in terms of functionality

Not every brand can fit into a website theme that was designed for the masses. What if you are a Barbershop that has a nostalgic 1950’s feel? Or a restaurant that was inspired by art deco? Perhaps you are wanting your website to be better tailored to your content while also throwing in some fun design elements that are harder to find with a theme?

Themes are designed to appeal to the masses. Because of this, it is unlikely that you will find a theme that will have the design cues necessary to bring that concept to life online. This is where a custom Phoenix WordPress website design comes in.

When I start the design process for a custom site, I begin with a completely blank slate. I start at the top with the logo and navigation and then work my way down to the footer. Every section of the website is artfully considered. Through each step, I am balancing the content with the images. I am dividing the content in a way that can be quickly and easily understood while pairing it with images for visual appeal.

Most importantly, I use this time to begin to develop graphic elements that help to build the brand “toolbox.” The brand “toolbox” consists of items such as: iconography, photography style, typography, color palette, and graphic accents/elements. This comes in handy as we move on to other projects such as brochures, marketing materials, etc. so that from website to printed materials, they all feel like they belong to the same brand. You can view some of my past custom Phoenix website designs here.

If you have a brand new domain and a brand new website, Google does not know that you exist yet. There are thousands of new websites submitted to Google daily. It does take some time for the Google bot to crawl your site and start to recognize you. There are some things you can do to speed this process along:

• Submit your website and sitemap to Google Search Console
• If you are a local business, sign up for a Google My Business™ profile so you can come up in local business search results in Google maps
• Create all of your social media profiles that link to your website such as Facebook, Instagram and Twitter.
• Start writing regular blog posts. (More on this topic in other FAQ answers)

These are just a few nuggets to get you going. With regular maintenance and fresh content, you should begin to appear organically within 3-6 months. It DOES take time. If you want results NOW, talk to me about an SEO strategy for your business! You can book a call with me here.

Of course my answer is no, but allow me to elaborate.

Again. The Wild West (see above question). Designers come in all different "sorts". Many of them struggle with communication. Many of them leave the freelance life because they don't have enough clients to support themselves.

I have ZERO intentions of going back to a 9-5 job. I started my company over 8 years ago and have never looked back. There are two things that have made me successful

1. I communicate. I answer the phone, I reply to emails and texts. And do not leave people hanging. This is the BIGGEST problem with designers. They just "disappear". I am passionate about what I do, I take my clients and my business very seriously. If you need to talk to me right now and email isn't fast enough, call me! As long as I am not on the phone with someone else, I WILL pick up the phone. 623-476-7394.
2. I combine design with development. Here is something you should know. A designer is NOT a developer. A developer is NOT a designer (ever). These are two completely different parts of the brain at work. You need the left and the right side. If you work with just a developer and tell them to put a theme together, they will do it, but how will it look? Did they notice that the photo makes the text harder to read? Did they break up the text into smaller pieces so that the user will actually take the time to read it? Do they hand-select the fonts so there are variations in size and weight to give it more visual interest than just plain Arial font? No to all of that. They put it together, called it good, and gave you a website that is completely boring. This is why you need a designer. The designer does all of that, and MORE to turn that "blah" into beautiful.

My Web design packages combine these elements to give you fast, flawless website results.