If you choose to go with the creative freedom package I will send you my logo design worksheet to fill out. This is a simple, two-page fillable PDF that asks a series of questions to help narrow the creative field in terms of style, color, fonts, and iconography for your custom logo.

In addition to this, there is a quick activity that I have you do to simplify the logo design process. (this is listed on the logo design worksheet in a red box callout) I will ask you to visit logopond.com and choose 3-5 logos that you like and 3-5 logos you do not like. They do NOT have to be logos that are related to your industry. What I am looking for here is what type of style and visuals you are most attracted to. There is typically a pattern or similarities that arise out of this activity that helps me get a window into your creative side. This activity in combination with the logo design form will provide me with enough information to design 3 logos for your business which I will present to you in our design presentation which is typically done as a phone meeting.

My goal is to keep the logo design process user-friendly and simple so I can achieve the vision that you have for your brand and your business. My process is simple and effective, with a high success rate. I am not just any logo designer. I am agency trained with over 10 years in agencies, and over 10 years independently.

1. You fill out your logo design worksheet
2. I create a proposal for the work which you sign digitally
3. An invoice for the work will be issued
4. Once the invoice is paid you will be added to my work list
5. Typical turnaround time is 1.5-3 weeks, depending on scheduling

The lead time is 2-3 weeks for your logos to be ready to be viewed in our design presentation. If you are in a hurry for your logo, I can complete your designs within 5 business days or less for a rush fee of $75.

Logo design is a form of art, and art is subjective. If you have chosen me as your logo designer, it is likely because you have gone through my logo design portfolio and you like other logos that I have created in the past and can see your business in my portfolio.

I will present to you my 3 logo design concepts and you do not want to move forward with any of them and will create a fourth logo design concept for you for an additional $75. In order for me to do this, I need a clear direction or concept on what we are doing with that fourth logo. The three logos that I presented to you were my very best effort at translating all of the information that you gave to me creatively.

No. By the time I have presented to you my logo designs, many hours have gone into your project and communicating with you to help me with my design process. Please know that I will do absolutely everything within my creative power to deliver to you a logo that you will rave about. I want you to be happy!

Please communicate. Please respond to emails and questions so I can fix or remedy whatever it is that you need to be happy with your logo. I cannot help if you do not reply to emails or return phone calls.

Your logo files will be prepared for you in three formats:

• JPG: This is your general use file. You can use this in word docs, as an email signature, social media profile image, etc.
• PNG: This file is a transparent background so that you can place it on top of an image or color without a white square around it.
• EPS: This is your LIVE vector artwork. It’s likely you will not be able to open or see this file unless you have a program like illustrator or photoshop. Vector artwork can be scaled to any size without losing resolution or pixelating. A vector logo can be scaled as high as a skyscraper and still look crisp and beautiful. This is the file you will give to printers to make your T-shirts, banners, etc.

No. This is not a good branding practice. The font that is used for your logo should be used exclusively for your logo. The reason for this is that you do not want to dilute your logo by using that same font face for every headline and body copy. It stops the logo from being “SPECIAL.”

Look around. Take a look at some of the top recognized consumer brands today. Starbucks. Nike. Apple. Target. The font in their logo is NOT the font that is used in their marketing materials, websites, or packaging. Instead, they choose complementary fonts that become an extension of their branding toolbox.

You are welcome to know the font style used in your custom logo design, but please keep in mind that your logo font should be unique, and using the same style elsewhere will dilute the intent. Instead, your fonts should complement each other, providing an aesthetic balance between your logo and other content.

If I purchased the font, you will have to as well if you want to use it. My licenses are only for me. I will tell you where you can buy the font if you need it. ( but you don't!)

As a general rule, I DO NOT use fonts that come free on your computer or with programs like Microsoft word. These fonts are generic fonts that anyone and everyone has access to.

The same goes for free font sites such as dafont or fontsquirrel. I have a font library of 3500+ fonts and all of them have been purchased or licensed throughout my career. Believing that fonts that are used for a logo or branding should be unique and special. I would never use Times New Roman or Arial as a font for a logo. Every time I start a logo or branding project, I go through all of my fonts to find the right one for that project.

Sometimes, I need to go find a font for a project if I don’t have anything in my library that suits the project. What I am getting at here is that fonts are important. Fonts are special and they help tell a story. So let’s make sure that we are being thoughtful about them and not use Calibri as our brand font. 🙂

Your new logo is a great place to start, but there is always room to improve your brand identity. Along with your logo package, I can help you with web design, marketing, and getting started as a business. Brand recognition won’t come overnight, and your logo will only take you so far in a digitally-powered world. My custom WordPress websites, branding, and search engine optimization services are excellent ways to continue your progress. 

Explore my other packages and services on the site and call for a free consultation! My goal is to give every business a final result that keeps them growing, so call today and find all of the services you need for design, advertising, and enhancing your online presence.