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What is “branding”?
Your brand identity is what sets you apart from your competition. It may be the reason that your business is chosen over another of similar offerings. Branding is a visual “toolbox” of both visual and verbal assets that paint the picture of what your business offers while giving a glimpse into the personality of the brand. Your logo design begins to set the stage for what the rest of your branding assets may look like. The colors used in your logo may be the primary color palette for your branding, while additional colors can be added later on as an extension of the palette. Consistent use of typography, photography styles, icons and other graphic assets will set your brand up for success. When you can remove the logo from a piece of collateral either digital or printed-you know you have succeeded.
With over 10 years of agency experience, I am able to bring top-notch design to small businesses and entrepreneurs without the high fees you will see at an agency. Some notable work I am most proud of during my time as a freelancer is working with Bar Rescue and Restaurant Recovery to create both logo designs and menu designs for these TV shows.
What is included in a branding package?
A branding package gives your business a visual boost that cues people to recognize your brand from a quick glance. Your logo design is a natural place to begin this process, as it helps to shape some of the visual cues that make your brand both memorable and recognizable. Branding isn’t just for new businesses or startups-it can be for an existing brand as well. Sometimes a brand was created far enough in the past that it needs an update to feel like it still belongs in the modern world, and is not dated and unattractive.
Once the logo design is complete, the next step will be to design your business cards, brochures, and your website design. Additional add-ons for your branding package can include a monthly SEO package or professional content writing for any or all of the above items.
Can I purchase services separately?
Yes, you can purchase any of my branding and graphic design packages a la carte. The benefit of purchasing a package is the cost savings that are given for each branding package. You can see examples of all services that I offer for website design, logo design, business card design, brochure design, package design, menu design, or trade show booth design to develop your brand identity and reach your target audience.
