A branding package gives your business a visual boost that cues people to recognize your brand from a quick glance. Your logo design is a natural place to begin this process, as it helps to shape some of the visual cues that make your brand both memorable and recognizable. Branding isn’t just for new businesses or startups-it can be for an existing brand as well. Sometimes a brand was created far enough in the past that it needs an update to feel like it still belongs in the modern world, and is not dated and unattractive.

Once the logo design is complete, the next step will be to design your business cards, brochures, and your website design. Additional add-ons for your branding package can include a monthly SEO package or professional content writing for any or all of the above items. 

Yes, you can purchase any of my branding and graphic design packages a la carte. The benefit of purchasing a package is the cost savings that are given for each branding package. You can see examples of all services that I offer for website design, logo design, business card design, brochure design, package design, menu design, or trade show booth design to develop your brand identity and reach your target audience.

Generally speaking, brand identity packages begin with your logo design, which is never just a logo. I like to start with the logo design worksheet which asks a series of questions to help narrow the spectrum when designing your logo so we can focus on logo designs that fit your brand’s personality. I ask questions such as color preference, logo style, and typography among other things to create a design that will give the ultimate impression.

Upon completion of the logo, we begin the design of other branding elements such as your brochure, business cards, other physical materials, and of course your website design. In the process of creating these items, we will implement other design elements that allow assets to come to life, such as your expanded color palette, supporting typography, or supporting design elements such as patterns, graphic elements, or icons. for the website design, we will work together with the help of my web developers to create a website that looks and functions exactly how you want.

The actual timing of completion does vary from project to project. Some of those variables can be when the project starts and what my current schedule is and also the availability of client response time. A good rule of thumb is that your branding package may take somewhere in the ballpark of three to six weeks for project completion.

If you are trying to launch a new business then I have a branding package specifically for you. Branding Package A has everything you need, from a custom logo to a new WordPress theme website to help your business gain a visual brand identity. Please check out my small business branding packages above and call me if you have any questions at 623-476-7394 or you can book an appointment to speak with me directly here: calendly.com/jenrchapman

A total SEO overhaul is included on Branding Package C. This includes:

• Discovery keywords researched based on current keyword trends
• Full technical overhaul of the page including title tag, meta description, alt text, image optimization, etc
• Content optimization with trending keywords included
• Future content direction plan
• Schema markup setup where needed
• Google Search Console installed/ Reviewed for crawl errors or site issues
• Website Speed Review and Optimization
• Mobile Site Review
• Google Analytics Installed/Reviewed for issues or trends
• Backlinks and Citations created to get the site rolling