Jen Chapman | Phoenix Logo Design Need a Logo Design?
We’ll fix that with your tailor-made Phoenix logo design by Jen.
Nike’s swish, golden arches of McDonald’s, and the red target circle from Target- these are logos instantly recognizable by almost anyone in the U.S., even without you adding information about it. An outstanding logo brings that much influence. People will not associate a red target with Walmart. If you have launched a Phoenix business without its logo design, it’s best to make one now. A distinctive, unforgettable, and relatable logo design should accomplish a fine job. Things to Consider In Making Your Phoenix Logo Design The Purpose of the Logo
Your clients should relate your logo to your business. You don’t have to go word for word; instead, try to induce your client into going back to you whenever they look at it. For instance, the scales of justice don’t have to appear in the logo design for your Phoenix law office. Your industry will have much of that image in their logo, and you don’t want that. (Why? See the fourth part.) The Emphasis of the Business
Different products and services serve varying markets, which the logo should emphasize. Are your goods for pets or professionals? Is your business a wacky novelty shop or a no-nonsense legal firm? Major conglomerate or local company? Families gravitate to a different logo compared to medical and accounting professionals. Realizing your logo’s tone is a significant step in its design. Your Design Preferences
We need good communication to work harmoniously. It will be best to let me know about you, your business, and your preferred colors and imageries. Logo design is a biased artform, so I may need more specific details to avoid missing your point. Define to me your inclinations without pressure, so I may take them down and initialize your Phoenix logo design. The Logo Colors
Don’t put too much attention on the “emotions” and “human representation” of colors. Your logo’s color should depict your business, so it is better to research your industry and competition. Try something different from the rest to be noticeable. Aim for uniqueness and catchiness rather than blend in and be of the same color as with everybody. Text or Icon
Many of my new clients feel the need for an icon with their business name, but only having text doesn’t have to worry you. There are plenty of accomplished corporations that only uses typography in their logo, like Amazon. But what’s smart is the tiny arrow under shaped like a smile connecting A to Z. Same with the white space in FedEx between E and X shaped like an arrow. They show the simplicity yet cleverness of a typographic logo.
Final note- don’t overburden your logo design. Your logo will never be by itself anyway. It shows on a website, business card, or brochure together with descriptions and information to reveal your story.
If you’re eager to begin your Phoenix logo design, arrange for a meeting by calling at 623-476-7394 or email me today.
A LOGO THAT IS CUSTOM CRAFTED
Work with a designer that is custom designing a logo for YOU and YOUR business. Ditch the logo generators and the logo design by committee. Don’t just settle for a logo-make sure you LOVE it!
HOW MY PROCESS WORKS
“Design me a logo” is a very broad statement. I have a proven process that helps to narrow the field and get into your creative brain so that I can create a Phoenix logo design that you love.
UNIQUE, CUSTOM ILLUSTRATIONS
Sometimes you have a brand that calls for more than an icon. Perhaps you want to animate food, or turn your favorite pet into a logo? Send me your ideas and lets get to the drawing board with your Phoenix logo design!
The best thing that you can do when selecting your Phoenix logo designer is to look at the portfolio. Do you like what they have done previously? A designer’s portfolio is the best window you can get into who they are as a designer.
You don’t need to spend thousands of dollars at an agency on your Phoenix logo design. Trust me-I worked at agencies for over 10 years! During my time at a large international branding firm, the cost for a logo was close to 100K. Guess who was designing those logos? That’s right. Me. You can be assured that you are in good hands when you select me for your logo design.
ONE PART OF A BIG PICTURE
Your Phoenix logo design is important. I will not deny that. However, try to remember that your logo design is just one part of a big branding picture. There are many aspects to branding such as
Graphic Elements (such as iconography or graphic treatments)
With that said, try not to make your logo design work too hard. It does not need to plainly, visually say everything you do at a glance. Sometimes that is pretty hard to achieve anyway-unless your are selling something tangible, like pies.
Your logo needs to be memorable and most importantly-look polished and professional. You don’t want a logo design that screams stock art or something that you quickly designed in word. Unique art tells the story of your brand-while also being easier to trademark if you choose to go down that path.
Ready to pull the trigger on your Phoenix logo design with Jen? I’m just a phone call away. Reach me at 623-476-7394 or book a call with me here: calendly.com/jenrchapman