Themes are a good choice if you:

  • Your website needs to be done quickly (It takes about 2 weeks)
  • Need a beautiful web site, but at a lower cost (Theme setup is $1750)
  • A design that is already complete and is geared to appeal to the masses
  • Don’t mind that many other businesses will be using this theme as well

There are thousands and thousands of themes out there to choose from. It can be overwhelming! If you choose to go with a theme, I will research and find 5-7 themes for you to choose from that will work with your content, your industry, and the functionality that you are needing.

Keep in mind, however, that a theme means the design is already done. So, that aspect will not be changing. What WILL be changing is the content, colors, pictures and logo. I will art direct the theme you choose to match your branding. It is essential that you love the “bones” of it before we begin. Customizing a theme design or functionality will result in extra cost, which sometimes means that you should have gone with a custom design to begin with. You can view some sample themes I have built here.

Custom WordPress Design

A custom WordPress website design is a good choice if you:

  • Have looked at available theme designs and have not found any designs that suit you.
  • Want a website that is uniquely designed and created for your brand
  • Want full control of the design and layout without restrictions from a template
  • Plan to expand and add to your website over time in terms of functionality

Not every brand can fit into a website theme that was designed for the masses. What if you are a Barbershop that has a nostalgic 1950’s feel? Or a restaurant that was inspired by art deco? Perhaps you are wanting your website to be better tailored to your content while also throwing in some fun design elements that are harder to find with a theme?

Themes are designed to appeal to the masses. Because of this, it is unlikely that you will find a theme that will have the design cues necessary to bring that concept to life online. This is where a custom Phoenix WordPress website design comes in.

When I start the design process for a custom site, I begin with a completely blank slate. I start at the top with the logo and navigation and then work my way down to the footer. Every section of the website is artfully considered. Through each step, I am balancing the content with the images. I am dividing the content in a way that can be quickly and easily understood while pairing it with images for visual appeal.

Most importantly, I use this time to begin to develop graphic elements that help to build the brand “toolbox.” The brand “toolbox” consists of items such as: iconography, photography style, typography, color palette, and graphic accents/elements. This comes in handy as we move on to other projects such as brochures, marketing materials, etc. so that from website to printed materials, they all feel like they belong to the same brand. You can view some of my past custom Phoenix website designs here.