What’s in a small business branding package?
Phoenix Logo Design
When you are starting a new business the most natural place to start is your logo design. The logo design acts as the identity and brand for your business that consumers begin to recognize you with. The logo design process can be an enjoyable one if the right steps are taken. You want to make sure that you are clear with your designer what your vision is. Properly selecting your color palette, typography, and logo style can help narrow the pathway for your designer so that you reach a solution that you are happy with faster. Many designers find it helpful to see examples of logos that you like versus logos that you don’t like. This process begins to help your designer visually see without you having to verbally describe what your preferences in design aesthetics are.
Phoenix Graphic Design
When you are launching your small business, there will likely be print collateral that you will need to get started. Some of these items may include business card design, brochure design, Flyers, posters, and rack cards just to name a few. While your logo design is an important part of your brand, the real juicy parts of your begin to take shape once you begin to design other materials for your business. When you are designing these elements, you will begin to select items such as your secondary color palette, supporting typography, and textures or iconography styles that help unify or branding look. Remember that it is important that you are consistent in The execution of all of your materials. consistently use the same colors, the same fonts, and the same graphic elements so that when you lay all of your print and web materials out together, they all feel unified and part of the same small business branding package.
If you have a product to sell online, making the website easy to use is of the utmost importance. You want to have very clear navigation as well as descriptions and photos of your product or products. Having good photography is extremely important. It is not recommended that you take pictures with your smartphone. Many times, these turn out to be dark or lacking in detail. If your budget will allow it, hire a professional to do this job for you. If you have bad product photography, the viewer of the website may get a bad impression of your product and not necessarily be interested in buying what you are selling. You want to have professional product photography that is clean, clear and beautiful. So, whatever you do, do not cheap out on your product photography. Also, make sure that you have multiple views and lifestyle shots with your product if possible.
The website design for your small businesses where everything will now come together. Keep in mind that your small business website design is an essential part of your business. Your website has a big job to do. In the perfect scenario, it should be easily found by Google and ranking highly for your keywords. Organically ranking with Google is the best way to bring in new business and clients that are actively searching for your services online. Your website should align with the branding you have established with your logo design and graphic design materials. You can achieve this through either a custom website design or a template to website design. Speak with your designer on which is the best solution for you as they both have their pros and cons.
Why it’s beneficial to find a branding package
If you find a designer that has branding packages set up, it will likely save you money in the long run. When you pay for design services a la carte, it can cost you a few hundred dollars more than if you select a small business branding package where you pay for everything all at once. Going with a package with one designer can also be a good move because then you can ensure the integrity and consistency of the design across the board.
I hope that this was a helpful article for you. Schedule a call with me today to discuss small business branding and packages.