If you are starting a business, the first thing that may come to your mind is, “I need a logo design”. So, now what? Should you work with an agency, a freelance logo designer, or an online logo maker? Let’s break it down.

Working with logo design agency

Working with an agency can give you a sense of confidence. Agencies have fancy offices, super cool websites, and all the smiling faces to welcome you to the conference room. They have a large portfolio of their past work, and many brands you may recognize, so you feel good about your partnership to work with them.

Until you see the quote.

Working with an agency will be your most expensive option because they have the most mouths to feed and the biggest overhead. You are not just paying for the person to design your logo. You are paying for the account manager, the CEO, the receptionist, the nightly cleaning crew. Meanwhile, the person who is actually designing your logo at the agency is getting the smallest piece of the pie for the work.

Working with freelance logo designers

A freelance logo designer may originate from all sorts of backgrounds, they typically come from a logo design company where they were able to learn the ropes, gain tons of graphic design experience, but worked crazy hours and transferred to freelance logo design for their sanity. So think of it this way: when you hire a freelance logo designer, you are likely working with the person from the agency anyway! Their design services will just cost a fraction of the price.


For example, I have been a professional logo designer for Fortune-500 companies but as a freelance graphic designer, I can offer the same experience at an affordable rate. It shouldn’t take a massive budget to create the perfect logo, just a great logo designer!


Working with a freelance logo designer also gives you flexibility and a more personalized experience in most cases. When you’re trying to build a brand identity, you want someone who will take the time to provide expert input and creative ideas based on your preferences. The top logo designers are the ones who listen to your preferences and apply them to the project for a new logo that fits your brand, offers immediate recognition, and suits you.

Working with an online logo maker

For many people, this is a quick and easy solution. You type in what your business is and get a plethora of logos to choose from. That all seem great, except for one thing. These are stock logos that ANYONE can use. This “logo design” will not be unique to your business at all. A business in your same town could use the same logo. While it’s cheap and quick, it is not a good long-term solution if you plan on scaling your business and building a brand identity for your business.

Finding A Professional Graphic Designer

Logo design services don’t have to be overly complicated but they are a big deal for your business. When you hire a logo designer, I recommend that you take a deeper look into their previous work, past reviews, and the different companies they have worked for. If you are working with an experienced logo designer, they should have a portfolio of works that you can view, reviews from satisfied customers, and a sense of creativity!


Curious about how I could help you with your Phoenix logo design? Call me at 623-476-7394 or book a call with me here: Calendly.com/jenrchapman