In a 2021 survey by, it was found that 65% of businesses would spend up to $500 on a logo, 20% would spend up to $1000 on a logo, and 15% would spend over $1000 on a new logo design.


One logo design that you may recognize is that of the oil company BP. That logo design cost a whopping 211 million!


In today’s world, it is well accepted that the majority of businesses work with their logo designer online. While there are some people who love the traditional face-to-face interactions, that is few and far between and today’s bustling and busy world that we live in.

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Where do you look for logo design online?

A quick search on Google and you will probably get quite a few search results for the free online logo makers or crowdsourced logo online designs.

If you have a business or brand that you want to take seriously, I would highly recommend that you do not get your logo design for free online. Here are just a few reasons why you should stay away.

  • Lack of original design: these online free logo makers recycle the same stock photography images over and over again. You are essentially sharing your logo design with hundreds of other companies and you do run the risk of that potentially being in your same market!
  • Lack of creative typography: the business logo design online makers also Lack a decent library of fonts to choose from. One of with most overlooked yet important components of logo design is appropriate font style. These online solutions may only offer you 30 to 50 fonts to choose from. While that may seem like a lot, it’s a speck in the world of font selection. There are hundreds of thousands of fonts to choose from and you need to have them all at your fingertips. To give you an idea, my font library has over 4000 fonts to choose from
  • No support from a designer: You may think you know what you want, but have you designed a logo before? Are you a logo designer?  Having a phoenix logo designer in your corner can really make the difference between success and failure. You need that person that has years of experience in design credentials to help you achieve what you are looking for
  • Inability to trademark: you have absolutely zero chance of being able to trademark or register your logo at any time. The reason for this directly relates to the bullets above. The logo is not unique or original art therefore it cannot be trademarked. 

If you are looking for original logo design, work with a local designer or branding agency that you can collaborate with. Having a personal relationship with your designer can be a key factor in the success of your logo design. You don’t want to be limited to a certain toolbox of colors, images, or fonts. Logo design is a blank slate, the world is your oyster! Be inspired by design that is around you and create a business logo design online that you love! Check out my logo design packages here!

Ready to talk? Book a call with me today.