Benefits of website packages
Having a business website to advertise your product or service is now more important than ever. The landscape is full of businesses vying for attention from consumers, and a professional website has quickly become essential. Especially after 2020 when the work-at-home trend is so high, there have been a lot of new businesses that have sprouted up by hopeful entrepreneurs wanting to get out of the workforce and give it a go on their own. Many will fall victim to what looks to be an easy way to build a new website. The quick DIY’s or basic web builders make you feel like you can do it on your own. While to some degree that may be true, there is a reason why experts exist. For example, do you understand how to build an effective navigation strategy? Do you have an eye for stock photography that doesn’t look canned or corny? Do you know how to give a website an authentic feel? Consumers are very savvy these days and they see through many of the do-it-yourself website tricks. When it comes down to it, it makes your business look like it was put together yesterday — not like a business that has plenty of experience and authority in the industry that you are in.
How to choose a website package
When you are choosing a website package, you really want to be able to consider all of the options that are available to you so that you can achieve a professional website design that fits.
The first thing you want to consider is do you want a theme or a custom web design?
Themes
Themes are widely used because they are a quicker way to build a website, and the design has already been determined. there are thousands upon thousands of website themes readily available on the web, so it just becomes a matter of choosing which one you like the best. When you are considering which theme to select for your website here are the top things to consider:
Has the website recently been updated?
This is extremely important because website design goes out of date very quickly. You want to make sure that you are selecting a theme that has been updated within the last three to six months at the absolute max for your professional web design. If you are considering a theme that was last updated a year ago just keep on going by. It’s very likely that there will be functions within that theme that will no longer be working, the website may randomly break on you or it may become very difficult to update.
Are the reviews good?
As we all know, people readily and eagerly reviews products and services around the web, so make sure to read all of the feedback on the theme you are about to select. Reviewing your web design will let you know if there are any problems with it, such as usability or the ability to customize.
Custom Website Design
Website design is great for businesses who have a very specific look or brand that they are wanting to go for. Many times themes don’t offer a lot in the terms of creativity, so doing a custom design gives you that ability. Beyond that, custom designs tend to load a little bit quicker because they are not bogged down with extra unneeded items from a theme. A custom website design also gives you the ability to implement custom functionality easier than forcing a theme to do something it wasn’t built to do.
The next thing to consider when looking at website design packages is what is included?
How many pages? Is copywriting or basic SEO included, or will I need my own content? Make sure that you are consulting with your website designer, and also be diligent in reviewing their portfolio examples to make sure that your designer has past website design examples that appeal to you.
Have questions on website design packages? Give me a call 623-476-7394 or you can book a call with me here: calendly.com/jenrchapman